Companies don’t just evaluate talent. They evaluate image.
Athletes should use their platforms to show:
- Game highlights
- Training and preparation
- Academic achievements
- Leadership moments
- Community involvement
What hurts NIL opportunities:
- Complaining about coaches or playing time
- Posting controversial or negative content
- Content that damages reputation or professionalism
If a business owner is considering working with an athlete, their first step is often checking their social media. Your profile is part of your resume.