OKLAHOMA
The State of Oklahoma in the letter “R” It’s the main component of the logo. No matter how the ROK brand is being used, you should be able to see the Oklahoma state shape in the letter R.
5- STARS
The stars have two meanings.
- Five area codes in the state of Oklahoma; 405, 918, 580, 539 and 572.
- Five components in which the brand empowers our athletes. Learn more.
THE BOLD CIRCLE
There’s a boldness about our Oklahoma athletes and this represents just that. We’ve had an enormous amount of athletes with bold careers. The Bold circle also represents the endless hours and knowledge being poured back into our athletes from ROK Legends.
"ROK" - RECRUIT OKLAHOMA
When variations of the brand are presented and once the brand is established, we expect for the brand to be recognized as ROK. When people see that acronym, they know it means “Recruit Oklahoma”.
ESTABLISHED 2023
An obvious explanation, but with the plan of this initiative lasting for years to come, we want to make sure we have a mark for ground zero.