Most athletes think NIL starts when a company offers them money. That’s backwards. NIL starts when people recognize who you are.
Things athletes should focus on early:
- Consistency in how they present themselves online
- Clean social media profiles
- Posting performance highlights and work ethic
- Showing personality, leadership, and community involvement
For example, a softball player who consistently posts training clips, team success, and community events builds a reputation before any business conversation ever happens.
The truth is simple. Businesses partner with athletes who already look like a brand.