Not every NIL deal is about being the best player. Sometimes it’s about influence.
Athletes can bring value through:
- Local community connections
- School pride and fan engagement
- Personality and leadership
- A strong social media following
For example:
- A football player might promote a local gym.
- A basketball player might partner with a sports training facility.
- A softball player might work with a local restaurant or equipment company.
Athletes who understand their value can approach opportunities more confidently and professionally.